STRATEGY FIVE

5. POSTCARDS & OTHER MAILERS

Postcards and mailers are probably one of the oldest marketing strategies still being used.  Since the introduction of the Internet, using US mail has gone down in its effectiveness both in terms of cost and in terms of responsiveness for many businesses.  However, for some businesses it continues to be a very lucrative and effective method of connecting with their customers and also for acquiring new customers. 

If you have some money in your budget you can instruct your local printing company to handle everything from providing the postcard template to addressing, stamping and mailing out the postcards.  If budget is tight Vista Print is an excellent and affordable online printing service with a a good selection of postcards.  They will also do everything from start to finish if you request it.  As in the case of your local

printing company, you simply choose the template, compose or choose the verbiage, place your order and then upload your customer list if you want them to handle the mailing.  You can also use Vista Print to send mailers to prospects to acquire new business.  You should budget for at least one "customer appreciation / promo" gift for the Holiday Season - things like business calendars or magnetized calendars, business cards (a mixture of regular cards and magnetized cards), customized pens and much more.  What a great way to keep your business in the mind of your customers?

RELATED LINKS & RESOURCES
vista.com
icontact.com
postcards.com