ARE YOU NEW TO MARKETING? Whether you answered "yes" or "no" if you are entrepreneur or sales professional you're on the right page. Everything starts with an idea so the first step is to clear your head of any limiting beliefs and become creative with your business. No business? Then think of creative ways to turn your passion into a sustainable business.
After the idea comes the strategic planning (within the constraints of your budget of course). Next step is putting your plan into actionable steps, the blueprint. And finally the execution! However, in order to ensure 'success' you must have an effective marketing campaign that delivers your message to the right audience using the right language. Spending a ton of money to get any-and-all traffic to your website/capture page or directly to your offer is not going to be the best use of your money. Your campaign should be commensurate with your opening budget and should ideally target only one segment of those people most likely to buy your product or service (there are ways to make that determination but I am not going to cover that here).. Follow the Weekly Entrepreneur Show to get a better understanding of what I am referring to. Targeting the right traffic for high conversions will require having some basic marketing tools as you develop your skills and master your craft |
Using the right tools to help you go from an idea to execution is extremely important. Your marketing campaign is the component that will allow you to test, scale & dominate (ability to reach your targeted demographics) if you want to maximize your return on investment (ROI).
There are many great tools out there (with new ones coming out every week). The enormous selection available can make choosing the right one a daunting task. I have therefore picked out a few that I can personally stand behind to help the decision process a little easier for you. Basic Tools EVERY business & entrepreneur NEEDS... (1) An Autoresponder (this will significantly increase your new business & repeat business) (2) A Funnel System ("hook" your prospects and put them through your funnel process) (3) Multi-functional Tracking tool (don't just settle for a single-functional click tracker) (4) A personal or company website, online store or blogsite (this is your hub on the Internet also referred to as your home on the Internet). Recommendations for these 4 tools can be found under "Basic Essential Tools" below. Business Apps and SMS service providers are also fast becoming "Basic Essentials" tools. |
GetResponse |
Aweber |
Kartra |
Covertkit (New) |
Try for $0 for 30 days... |
Try it for $0 for 30 days... |
Try it for $1 for 14 days... |
Try it for $0 for 14 days... |
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I recommend GetResponse if you are a complete beginner. Primarily because of its excellent 24 hr support who are available to answer all your questions and troubleshoot your technical issues. Their email deliverability improved in 2019. |
Another good platform. A little stricter about the type of content emailed from their platform. In other words, you have to be careful in the way you promote business opportunities. Violators of their terms & conditions are more frequently banned than most other platforms. |
My recommendation is based on positive research and good feedback. Great value for money in terms of the different services offered in addition to their AutoResponder (CRM communication model). |
Great features offered along with their AutoResponder. However, recent reports indicate that they are very opposed to the promotion of any 'make money' type opportunities on their platform. Bottom line, you CANNOT mention earnings, commissions or make any monetary promises anywhere in your emails. I would only recommend this one if you are NOT promoting a biz opp or MLM. |
ClickFunnels |
Ontraport |
EverWebinar |
ClickMagick (Full tracking service) |
Try it for $0 for 14 days... |
No trial but 90-day money back guarantee |
Try it for $0 for 60 days... |
Try it for $0 for 14 days... |
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Price will vary based on services selected. |
A comprehensive suite available. |
Price will vary based on services selected. |
I included a tracking service under this category because I feel it is an essential tool needed to measure every component of your campaign not the just total number of link clicks. ClickMagick is currently one of the best comprehensive online tracking systems available. |
Optin Funnels |
Landing Pages |
Automated Webinar Simulating Live Event |
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Sales Funnels |
Email Marketing |
Password protected Web-rooms available |
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Product Launches |
Ecommerce |
Live chat moderation |
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Membership Sites |
Membership Sites |
Pre & Post AutoResponder Communication |
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Webinars |
CRM |
Full Customization for your brand available |
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Auto Webinars + |
Sales Force Automation + |
Ability to display your offer + |
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GoDaddy |
Namecheap |
BlueHost |
HostGator |
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Domain |
Domain |
Free Domain Name w/Hosting Registration |
Free Domain Name w/Hosting Registration |
Hosting |
Hosting |
FREE SSL Certificate |
FREE SSL Certificate |
SSL Certificates |
SSL Certificates |
1 Click WordPress Installation |
Hosting (Hatchling Plan) |
Private Email |
Private Email |
24/7 Support |
1 Click WordPress Installation |
Premium DNS |
Premium DNS |
Email Address |
Unlimited Email Address |
Website Creation |
24/7 Support + |
Create 1 Website + |
Create 1 Website + |
24/7 Support + |
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24/7 Support |