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ARE YOU NEW TO MARKETING? Whether you answered "yes" or "no" if you are entrepreneur or sales professional you're on the right page. Everything starts with an idea so the first step is to clear your head of any limiting beliefs and become creative with your business. No business? Then think of creative ways to turn your passion into a sustainable business.
After the idea comes the strategic planning (within the constraints of your budget of course). Next step is putting your plan into actionable steps, the blueprint. And finally the execution! However, in order to ensure 'success' you must have an effective marketing campaign that delivers your message to the right audience using the right language. Spending a ton of money to get any-and-all traffic to your website/capture page or directly to your offer is not going to be the best use of your money. Your campaign should be commensurate with your opening budget and should ideally target only one segment of those people most likely to buy your product or service (there are ways to make that determination but I am not going to cover that here).. Follow the Weekly Entrepreneur Show to get a better understanding of what I am referring to. Targeting the right traffic for high conversions will require having some basic marketing tools as you develop your skills and master your craft |
Using the right tools to help you go from an idea to execution is extremely important. Your marketing campaign is the component that will allow you to test, scale & dominate (ability to reach your targeted demographics) if you want to maximize your return on investment (ROI).
There are many great tools out there (with new ones coming out every week). The enormous selection available can make choosing the right one a daunting task. I have therefore picked out a few that I can personally stand behind to help the decision process a little easier for you. Basic Tools EVERY business & entrepreneur NEEDS... (1) An Autoresponder (this will significantly increase your new business & repeat business) (2) A Funnel System ("hook" your prospects and put them through your funnel process) (3) Multi-functional Tracking tool (don't just settle for a single-functional click tracker) (4) A personal or company website, online store or blogsite (this is your hub on the Internet also referred to as your home on the Internet). Recommendations for these 4 tools can be found under "Basic Essential Tools" below. Business Apps and SMS service providers are also fast becoming "Basic Essentials" tools. |
CATEGORY 1
'INNOVATIVE' TOOLS (OPTIONAL) ...
Artificial Intelligence (AI, Bots)
Is customer service as we once knew it being replaced by bots? The chatbot I am showcasing is specifically for websites & blogs. Perfect for small businesses & sales professionals wanting use the latest technology to generate more leads and sales. Bots don't have to take away from the personal experience they can simply expedite & enhance it (this latest version was launched Feb 2019).
This is not a regular CHATBOT, it's a Bot specifically designed to rapidly Build Email Lists & Increase Sales (higher conversions). To say that ConversioBot has the potential to 2X your business is very realistic for most businesses (of course you still have to drive traffic to your blog or website). If Interested to learn more, click on the "BOT" button to interact with a chatbot - it has been programmed to answer all frequently asked questions.
CATEGORY 2
BASIC "ESSENTIAL" TOOLS
From the innovative to the basic but nevertheless very necessary tools (these are the tools mentioned in the introduction at the top of the page).
Of course "basic" is a relative word and will differ from business to business but here are some basic marketing tools that I believe every business should have regardless to whether they use an outside marketing company to do all their marketing. Every business owner/sales professional should know how to market & convert their own sales before contemplating outsourcing their marketing. This is something I was taught a long time ago and I continue to support that belief to this day. However, although this is a great rule for any startup business, I know many owners & sales professionals will say they do not have the time nor the inclination to do their own marketing (I get it).
If you are willing to do your own marketing but are new to the world of digital marketing, knowing where to start and what tools to choose can be a daunting task. With that in mind, I have kept my recommendations simple by only providing 4 good product options for each category. All are easy to use and very affordable to most budgets. Additionally, they are all marketed by reputable companies who offer either a FREE or significantly discounted trial for first-time users.
CATEGORY 2
BASIC "ESSENTIAL" TOOLS
From the innovative to the basic but nevertheless very necessary tools (these are the tools mentioned in the introduction at the top of the page).
Of course "basic" is a relative word and will differ from business to business but here are some basic marketing tools that I believe every business should have regardless to whether they use an outside marketing company to do all their marketing. Every business owner/sales professional should know how to market & convert their own sales before contemplating outsourcing their marketing. This is something I was taught a long time ago and I continue to support that belief to this day. However, although this is a great rule for any startup business, I know many owners & sales professionals will say they do not have the time nor the inclination to do their own marketing (I get it).
If you are willing to do your own marketing but are new to the world of digital marketing, knowing where to start and what tools to choose can be a daunting task. With that in mind, I have kept my recommendations simple by only providing 4 good product options for each category. All are easy to use and very affordable to most budgets. Additionally, they are all marketed by reputable companies who offer either a FREE or significantly discounted trial for first-time users.
AutoResponders (why is "Email Marketing" still important in 2019/20)
If you read somewhere that "email marketing is dead" you were misinformed - that is simply not true! Has it changed over the last few years? Yes, absolutely. Are more and more people choosing not to open certain emails? Yes that is totally true, but only because most businesses/marketers are taking the completely wrong approach when communicating with their leads. Per industry standards, an Open Rate of 20% or higher is consider very good. However, many have an Open Rate as low as 1 or 2%, I will be posting a blog or vlog on "How to Build New & Repeat Business Through Email Marketing" - tips & tricks on how to do it right.
If you currently have a business (online or offline), let me ask you this question: Are you even collecting email addresses from the people who visit your website, office, store, club, establishment or that you meet at local Meetups? Even if you get the sale on their initial visit to your site, office or store what is preventing you from earning additional income from repeat business and/or referrals? You do this by having some kind of Reward or Recognition program and by creating & nurturing a relationship with those people until you win their trust and loyalty. We see more and more big companies offering Reward programs because they know that loyalty leads to repeat business and repeat business, referrals, positive reviews not to mention money in the bank!
PLEASE NOTE: Although most AutoResponder providers offer Lead Capture Page (Opt-in Page) templates, I recommend building your LCP through a Funnel provider who offers a full selection of funnels with broad functionality if you are planning to run paid ads or create multiple funnels (ClickFunnels, Lead Pages are examples of Funnel providers).
If you currently have a business (online or offline), let me ask you this question: Are you even collecting email addresses from the people who visit your website, office, store, club, establishment or that you meet at local Meetups? Even if you get the sale on their initial visit to your site, office or store what is preventing you from earning additional income from repeat business and/or referrals? You do this by having some kind of Reward or Recognition program and by creating & nurturing a relationship with those people until you win their trust and loyalty. We see more and more big companies offering Reward programs because they know that loyalty leads to repeat business and repeat business, referrals, positive reviews not to mention money in the bank!
PLEASE NOTE: Although most AutoResponder providers offer Lead Capture Page (Opt-in Page) templates, I recommend building your LCP through a Funnel provider who offers a full selection of funnels with broad functionality if you are planning to run paid ads or create multiple funnels (ClickFunnels, Lead Pages are examples of Funnel providers).
GetResponse |
Aweber |
Kartra |
Covertkit (New) |
Try for $0 for 30 days... |
Try it for $0 for 30 days... |
Try it for $1 for 14 days... |
Try it for $0 for 14 days... |
Click button for more information |
Click button for more information |
Click button for more information |
Click button for more information |
I recommend GetResponse if you are a complete beginner. Primarily because of its excellent 24 hr support who are available to answer all your questions and troubleshoot your technical issues. Their email deliverability improved in 2019. |
Another good platform. A little stricter about the type of content emailed from their platform. In other words, you have to be careful in the way you promote business opportunities. Violators of their terms & conditions are more frequently banned than most other platforms. |
My recommendation is based on positive research and good feedback. Great value for money in terms of the different services offered in addition to their AutoResponder (CRM communication model). |
Great features offered along with their AutoResponder. However, recent reports indicate that they are very opposed to the promotion of any 'make money' type opportunities on their platform. Bottom line, you CANNOT mention earnings, commissions or make any monetary promises anywhere in your emails. I would only recommend this one if you are NOT promoting a biz opp or MLM. |
Funnels (Opt-in Pages, Sales Pages) & Tracking
Tracking tip: Do not only depend on free tracking analytics. Although often good, they are usually very basic and do not give a detailed breakdown; use them in conjunction with other tracking tools. It is imperative that you always know what campaigns are generating the best leads in terms of the conversion ratio relative to the advertising cost. This will provide the information needed to calculate your return on investment (ROI). As of January 2019, ClickFunnels is one of the most widely used Funnel providers.
ClickFunnels |
Ontraport |
EverWebinar |
ClickMagick (Full tracking service) |
Try it for $0 for 14 days... |
No trial but 90-day money back guarantee |
Try it for $0 for 60 days... |
Try it for $0 for 14 days... |
Click button for more information |
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Price will vary based on services selected. |
A comprehensive suite available. |
Price will vary based on services selected. |
I included a tracking service under this category because I feel it is an essential tool needed to measure every component of your campaign not the just total number of link clicks. ClickMagick is currently one of the best comprehensive online tracking systems available. |
Optin Funnels |
Landing Pages |
Automated Webinar Simulating Live Event |
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Sales Funnels |
Email Marketing |
Password protected Web-rooms available |
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Product Launches |
Ecommerce |
Live chat moderation |
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Membership Sites |
Membership Sites |
Pre & Post AutoResponder Communication |
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Webinars |
CRM |
Full Customization for your brand available |
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Auto Webinars + |
Sales Force Automation + |
Ability to display your offer + |
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Domain Name & Hosting
There are many Domain providers and Hosting companies. However, these are the 4 providers I have used without any problems for many years. All providers have good-to-moderate support. However, GoDaddy probably has the best 24 hr phone support closely followed by HostGator. Please Note: All providers offer a multitude of services, I have simply reviewed their flagship products/services.
GoDaddy |
Namecheap |
BlueHost |
HostGator |
Click button for more information |
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Click button for more information |
Domain |
Domain |
Free Domain Name w/Hosting Registration |
Free Domain Name w/Hosting Registration |
Hosting |
Hosting |
FREE SSL Certificate |
FREE SSL Certificate |
SSL Certificates |
SSL Certificates |
1 Click WordPress Installation |
Hosting (Hatchling Plan) |
Private Email |
Private Email |
24/7 Support |
1 Click WordPress Installation |
Premium DNS |
Premium DNS |
Email Address |
Unlimited Email Address |
Website Creation |
24/7 Support + |
Create 1 Website + |
Create 1 Website + |
24/7 Support + |
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24/7 Support |
+ symbol indicates the availability of more services. However, only basic services have been evaluated by Salient Enterprises.
CATEGORY 3
HELPFUL RESOURCES (some great educational information for growth, inspiration & motivation)
HELPFUL RESOURCES (some great educational information for growth, inspiration & motivation)
Here are some great educational resources, trainings & inspirational videos (some can be found on other pages of this site). Nearly all are free (currently only one requires purchase). However, be forewarned that you may be required to 'opt-in' (subscribe) to gain access but you can opt-out (unsubscribe) at any time. I highly recommend the "MASSIVE TRAFFIC" training especially if you do your own marketing. The 'King of Traffic' teaches you how to start your ad campaign on any budget and scale up to unlimited levels (you can even generate a 7-figure ROI if done right). This Blueprint is currently being given away free during the web-class (web-class link below) but it may not be available as a freebie for much longer with the upcoming launch of the new Internet Traffic Academy.
All images below are clickable. Just click the link to be taken to the respective resource page.
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WHAT'S NEW FOR 2020?
CATEGORY 4
INTERNET TRAFFIC ACADEMY Launching October/ November 2019. The long awaited guide to generating targeted traffic and qualified leads that yield high conversions (start out on any budget). Learn the best strategies to capture, nurture, convert & retain your ideal customers/clients (traffic, conversions, list building, copy-writing and tribe building). Presented by the "king of traffic." There's currently no other training that even comes close. Please click on the image below to access a short Intro video or click here.
ITA's early bird access debuted Tuesday October 15, 2019. Click the image to learn more.
CATEGORY 5
NEW PLATFORM for Entrepreneurs & Sales Professionals (great for veteran entrepreneurs, newbies and the 'aspiring') - Coming soon!
NEW PLATFORM for Entrepreneurs & Sales Professionals (great for veteran entrepreneurs, newbies and the 'aspiring') - Coming soon!
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