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ARE YOU NEW TO MARKETING? Whether you answered "yes" or "no" you're on the right page. Everything starts with an idea so clear your head of any limiting beliefs and become creative. After the idea comes the strategic planning (keeping sight of your budget of course). Next step is putting your plan into actionable steps, the blueprint. And finally the execution! However, in order to insure your success you must have an effective marketing campaign that delivers your message to the right audience. Spending a ton of money to get any-and-all traffic to your website, capture page or offer is not going to be the best use of your money. Again, the campaign should be commensurate with your opening budget and should ideally target only one segment of those people most likely to buy your product or service. Follow the Weekly Entrepreneur Show to get a better understanding of what I am referring to. This will require having some basic marketing tools at the very least.
Using the right tools to help you go from an idea to delivery is extremely important. Your marketing campaign is the component that will allow you to test, scale & dominate (ability to reach your targeted demographics) if you want to really maximize your return on investment (ROI). |
There are many great tools out there (with new ones coming out every week). The enormous selection available can make choosing the right ones become a daunting task. I have therefore picked out a few that I can personally stand behind to help make it easier for you.
Basic Digital Tools EVERY business NEEDS... (1) An Autoresponder (this will significantly increase your new business & repeat business) (2) A Funnel System ("hook" your prospects and put them through your funnel process) (3) Multi-functional Tracking tool (don't just settle for a single-function click tracker) (4) A personal or company website or blogsite (your podium on the Internet also referred to as your home on the Internet.) The above 4 tools can be found under "Basic Essential Tools" below. Business Apps and SMS service providers are fast becoming "Basic Essential Tools." However, the ones that are approved after being reviewed will be included on this page but will be housed under "Innovative Optional Tools" not "Basic Essential Tools." |
CATEGORY 1
'INNOVATIVE' OPTIONAL TOOLS ...
Artificial Intelligence (AI, Bots)
Is customer service as we once knew it being replaced by bots? The chatbot I am showcasing is specifically for websites & blogs. Perfect for small businesses & sales professionals wanting use the latest technology to generate more leads and sales. Bots don't have to take away from the personal experience they can simply expedite & enhance it (this latest version was launched Feb 2019).
This is not a regular CHATBOT, it's a Bot designed to rapidly Build Email Lists & Increase Sales (higher conversions). To say that ConversioBot has the potential to 2X your business is very realistic for most businesses (of course you still have to drive traffic to your blog or website). If Interested to learn more, click on the "BOT" button to interact with a chatbot - it has been programmed to answer all frequently asked questions.
CATEGORY 2
BASIC "ESSENTIAL" TOOLS
From the innovative to the basic but nevertheless very necessary tools (these are the tools mentioned in the introduction at the top of the page).
Of course "basic" is a relative word and will differ from business to business but here are some basic marketing tools that I believe every business should have regardless to whether they use an outside marketing company to do all their marketing. Every business owner/sales professional should know how to market & convert their own sales before contemplating outsourcing their marketing. This is something I was taught a long time ago and I continue to support that belief to this day. However, although this is a great rule for any startup business, I know many owners & sales professionals will say they do not have the time nor the inclination to do their own marketing (I get it).
If you are willing to do your own marketing but are new to the world of digital marketing, knowing where to start and what tools to choose can be a daunting task. With that in mind, I have kept my recommendations simple by only providing 4 good product options for each category. All are easy to use and very affordable to most budgets. Additionally, they are all marketed by reputable companies who offer either a FREE or significantly discounted trial for first-time users.
CATEGORY 2
BASIC "ESSENTIAL" TOOLS
From the innovative to the basic but nevertheless very necessary tools (these are the tools mentioned in the introduction at the top of the page).
Of course "basic" is a relative word and will differ from business to business but here are some basic marketing tools that I believe every business should have regardless to whether they use an outside marketing company to do all their marketing. Every business owner/sales professional should know how to market & convert their own sales before contemplating outsourcing their marketing. This is something I was taught a long time ago and I continue to support that belief to this day. However, although this is a great rule for any startup business, I know many owners & sales professionals will say they do not have the time nor the inclination to do their own marketing (I get it).
If you are willing to do your own marketing but are new to the world of digital marketing, knowing where to start and what tools to choose can be a daunting task. With that in mind, I have kept my recommendations simple by only providing 4 good product options for each category. All are easy to use and very affordable to most budgets. Additionally, they are all marketed by reputable companies who offer either a FREE or significantly discounted trial for first-time users.
AutoResponders (why is "Email Marketing" so important)
If you read somewhere that "email marketing is dead" that is not true! Has it changed over the last few years? Yes, absolutely. Are more and more people choosing not to open certain emails? Yes that is totally true, but only because most businesses/marketers are taking the completely wrong approach. Per industry standards, an Open Rate of 20% or higher is consider very good. However, many have an Open Rate as low as 2%, I will be posting a blog on "How to Build New & Repeat Business Through Email Marketing" - tips & tricks on how to do it right.
Let me ask you this question: Are you even collecting contact information from the people who visit your website, office, store, club, establishment or that you meet at local Meetups? Even if you get the sale on their initial visit to your site, office or store what is preventing you from earning additional income from repeat business and/or referrals? You do this by having some kind of Reward program and/or by creating and nurturing a relationship until you win their trust and loyalty. We see more and more providers offering Rewards programs because they know loyalty leads to repeat business and repeat business often leads to referrals and positive reviews.
PLEASE NOTE: Although most AutoResponder providers offer Lead Capture Page (Opt-in) templates, I recommend building your LCP through a Funnel provider who offers a full selection of funnels with broad functionality if you are planning to run paid ads or create multiple funnels (ClickFunnels, Lead Pages are examples of Funnel providers). The only exception would be if you are only wanting to place an opt-in page on your website to obtain contact information.
Let me ask you this question: Are you even collecting contact information from the people who visit your website, office, store, club, establishment or that you meet at local Meetups? Even if you get the sale on their initial visit to your site, office or store what is preventing you from earning additional income from repeat business and/or referrals? You do this by having some kind of Reward program and/or by creating and nurturing a relationship until you win their trust and loyalty. We see more and more providers offering Rewards programs because they know loyalty leads to repeat business and repeat business often leads to referrals and positive reviews.
PLEASE NOTE: Although most AutoResponder providers offer Lead Capture Page (Opt-in) templates, I recommend building your LCP through a Funnel provider who offers a full selection of funnels with broad functionality if you are planning to run paid ads or create multiple funnels (ClickFunnels, Lead Pages are examples of Funnel providers). The only exception would be if you are only wanting to place an opt-in page on your website to obtain contact information.
GetResponse |
Aweber |
Kartra |
Covertkit (New) |
Try for $0 for 30 days... |
Try it for $0 for 30 days... |
Try it for $1 for 14 days... |
Try it for $0 for 14 days... |
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I recommend GetResponse if you are a complete beginner. Primarily because of its excellent 24 hr support who are available to answer all your questions and troubleshoot your technical issues. Their email deliverability improved in 2019. |
Another good platform. A little stricter about the type of content emailed from their platform. In other words, you have to be careful in the way you promote business opportunities. Violators of their terms & conditions are more frequently banned than most other platforms. |
My recommendation is based on positive research and good feedback. Great value for money in terms of the different services offered in addition to their AutoResponder (CRM communication model). |
Great features offered along with their AutoResponder. However, recent reports indicate that they are very opposed to the promotion of any 'make money' type opportunities on their platform. Bottom line, you CANNOT mention earnings, commissions or make any monetary promises anywhere in your emails. I would only recommend this one if you are NOT promoting a biz opp or MLM. |
Funnels (Opt-in Pages, Sales Pages) & Tracking
Tracking tip: Do not only depend on free tracking analytics. Although often good, they are usually very basic and do not give a detailed breakdown; use them in conjunction with other tracking tools. It is imperative that you always know what campaigns are generating the best leads in terms of the conversion ratio relative to the advertising cost. This will provide the information needed to calculate your return on investment (ROI). As of January 2019, ClickFunnels is one of the most widely used Funnel providers.
ClickFunnels |
Ontraport |
EverWebinar |
ClickMagick (Full tracking service) |
Try it for $0 for 14 days... |
No trial but 90-day money back guarantee |
Try it for $0 for 60 days... |
Try it for $0 for 14 days... |
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Price will vary based on services selected. |
A comprehensive suite available. |
Price will vary based on services selected. |
I included a tracking service under this category because I feel it is an essential tool needed to measure every component of your campaign not the just total number of link clicks. ClickMagick is currently one of the best comprehensive online tracking systems available. |
Optin Funnels |
Landing Pages |
Automated Webinar Simulating Live Event |
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Sales Funnels |
Email Marketing |
Password protected Web-rooms available |
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Product Launches |
Ecommerce |
Live chat moderation |
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Membership Sites |
Membership Sites |
Pre & Post AutoResponder Communication |
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Webinars |
CRM |
Full Customization for your brand available |
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Auto Webinars + |
Sales Force Automation + |
Ability to display your offer + |
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Domain Name & Hosting
There are many Domain providers and Hosting companies. However, these are the 4 providers I have used without any problems for many years. All providers have good-to-moderate support. However, GoDaddy probably has the best 24 hr phone support closely followed by HostGator. Please Note: All providers offer a multitude of services, I have simply reviewed their flagship products/services.
GoDaddy |
Namecheap |
BlueHost |
HostGator |
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Domain |
Domain |
Free Domain Name w/Hosting Registration |
Free Domain Name w/Hosting Registration |
Hosting |
Hosting |
FREE SSL Certificate |
FREE SSL Certificate |
SSL Certificates |
SSL Certificates |
1 Click WordPress Installation |
Hosting (Hatchling Plan) |
Private Email |
Private Email |
24/7 Support |
1 Click WordPress Installation |
Premium DNS |
Premium DNS |
Email Address |
Unlimited Email Address |
Website Creation |
24/7 Support + |
Create 1 Website + |
Create 1 Website + |
24/7 Support + |
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24/7 Support |
+ symbol indicates availability of more services. However, only basic services have been evaluated by SE.
CATEGORY 3
HELPFUL RESOURCES (some great educational information for growth, inspiration & motivation)
Here are some great educational resources, trainings & inspirational videos (some can be found on other pages of this site). Nearly all are free (currently only one requires purchase). Be forewarned, you may be required to 'opt-in' (subscribe) but you can opt-out (unsubscribe) at any time. I highly recommend the "MASSIVE TRAFFIC" training especially if you do your own marketing. The 'King of Traffic' teaches how to start your ad campaign on any budget and scale up to unlimited levels (you can generate a 7-figure ROI if done right). This Blueprint is currently being given away free during the web-class (web-class link below) but it may not be available as a free standalone product for much longer.
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CATEGORY 4
NEW PLATFORM for Entrepreneurs & Sales Professionals (great for veterans, newbies and the aspiring) - Coming soon!
NEW PLATFORM for Entrepreneurs & Sales Professionals (great for veterans, newbies and the aspiring) - Coming soon!
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