 Badda--BING--badda--GONE ... The old Bing name has gone. Today, their primary focus is becoming an even greater force in the competitive world of PPC advertising (Google, Facebook, YouTube being the top 3 giants). Their decision to go through a little digital makeover was merely a way of rejuvenating their vision and mission. Of course, we all know that a "Digital Makeover" can describe virtually any kind of change a company may decide to make in the process of re-inventing themselves or injecting new life into their image/brand. It is clear that Bing simply outgrew their one-syllable name - a name that has helped them build a solid global reputation while pulling more and more business away from the PPC King, Google. Bing's new name, for those who haven't yet glanced down at the image below, is MICROSOFT ADVERTISING. I can certainly see why they would want to incorporate "Microsoft" in their new name. Not only is the name synonymous with one of the wealthiest & smartest minds in America, Bill Gates, but the company itself "Microsoft" commands instant respect simply by the whisper of their name. After all, Microsoft made computer technology what it is today. This is the log-in page you will now see when you visit your Bing Ad Account with confirmation of the name change in the blue Notification bar.  In Bing's words "our new name reflects how we're growing our advertising solutions to help you reach more customers."
I love Bing, love Google too. However, when it comes to PPC ads, Google is not the best platform for promoting business opportunities or MLMs. I am sure all you seasoned entrepreneurs & marketers know that if you even entertain the thought of trying to disguise a biz opp as something other than a biz opp, the chances of your ad getting approved by Google is slim to none. On-the-other-hand, Bing makes it a lot easier for marketers promoting MMO's, MLMs & Biz Opps to get approval for these type of ads (not saying they approve everything but your chances are good). Those of you who run any kind of business or market any kind promotion and have never advertised on Bing (I mean Microsoft Advertising) I suggest you familiarize yourself with their platform and give them a try. They have a much smaller reach than Google but they are cheaper and often just as effective as Google Adwords. To insure your success, make sure you schedule a 'hand-holding' session with one of their Support Reps. Their Customer Support is excellent! Visit https://ads.microsoft.com and Click on their "LEARN MORE" in the blue bar to get the full details... Nel Morgan Comments are closed.
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